NEW ORLEANS, LA – June 3, 2025 – Brandon Bissinger has assumed full ownership of Electrical Sales Corporation (ESC), the 75-year-old New Orleans-based technology solutions company founded by his grandfather in 1949. The transition marks the formal culmination of Bissinger’s leadership role, which began when he took over day-to-day operations in 2019, and positions the third-generation family business for continued growth as a comprehensive managed IT services provider.
The transition places ESC among an exclusive group of U.S. businesses. While over 90% of companies in the U.S. are family-owned, only 13% survive past 60 years and reach the third generation. ESC’s successful generational transition is a significant achievement for both the New Orleans business community and the technology sector.
Louisiana and the New Orleans region have a rich legacy of enduring family businesses. From iconic restaurants and retailers to professional services and manufacturing companies, ESC is a proud contributor to this tradition of local, family-owned businesses that continue to thrive despite broader industry consolidation.
“Taking ownership of ESC is more than continuing a family tradition for me. After my father passed away, we had the option to sell the business. Instead, I made a deliberate choice to invest in New Orleans, our employees, and the businesses that make our community strong. After 75 years, we’ve learned that the best technology solutions come from understanding our clients’ businesses as well as they do. You can only achieve that through long-term local partnerships, and it’s a responsibility I’m proud to carry forward.”
Bissinger, who holds an undergraduate degree from Auburn University and an MBA from Tulane University, has guided ESC through a strategic transformation accelerated by the pandemic. What began as a company selling and servicing electrical parts in Roger Bissinger’s mother-in-law’s basement has evolved into a comprehensive technology solutions provider offering managed IT services, cybersecurity, structured cabling, and cloud-based communications solutions.
The evolution reflects broader changes in the technology landscape, where communication systems have become deeply integrated with overall IT infrastructure. ESC’s clients—including hospitals and medical clinics, professional services, law firms, construction companies, and educational institutions, as well as many locally owned family businesses that have partnered with ESC for voice and technology solutions across multiple generations—increasingly require unified technology management rather than siloed solutions.
ESC’s core philosophy, established by founder Roger Bissinger, remains unchanged: “Install the best equipment at the right price, ensure excellent installation, and provide 24/7 service.” This foundation has guided the company through seven decades of technological advancements.
“When my grandfather started ESC, businesses needed reliable communication. Today, communication and IT are inseparable—your phone system, your data security, and your network infrastructure all have to work together seamlessly. What hasn’t changed is our commitment to being the technology partner that local businesses can count on. We’re not just keeping pace with how technology evolves; we’re helping our clients use it to grow their businesses and serve their customers better.”
ESC’s commitment to remaining locally owned and family-operated sets it apart in a technology sector increasingly dominated by large national providers and private equity consolidation. With many clients spanning multiple decades and employees averaging 15 years of tenure, ESC has built a reputation for stability and continuity—qualities that attract both loyal clients and top talent.
“The trend toward consolidation in our industry makes what we’re doing even more valuable to our clients,” said Bissinger. “Businesses want to work with partners who understand their community, share their values, and will be here for the long term.”
The ownership transition also positions ESC for expansion into new markets and services. The company has recently achieved new key technology certifications and is building its managed services practice to serve the growing number of businesses that require comprehensive IT support without the cost of full-time internal teams.
ESC continues to serve clients throughout Louisiana and the Gulf Coast region from its headquarters in Metairie. Under Bissinger’s leadership, the company is poised to help the next generation of Gulf Coast businesses leverage technology as a competitive advantage, while maintaining the personal relationships and community commitment that have defined ESC for 75 years.
About Electrical Sales Corporation Founded in 1949, Electrical Sales Corporation (ESC) is a New Orleans-area technology solutions provider specializing in managed IT services, cybersecurity, voice and collaboration systems, structured cabling, and strategic IT consulting. The family-owned company serves businesses throughout Louisiana and the Gulf Coast, with a focus on helping organizations leverage technology to improve operations and drive growth. For more information, visit www.electricalsales.com.
Media Contact: Renee Bigelow, reneeb@electricalsales.com
